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Data-Backed Strategies to Engage & Inspire Donors of All Ages 

Have you ever wondered how your fundraising efforts relate to your constituents from different generations? Odds are your Gen Z and Baby Boomer donors are learning about and engaging with your nonprofit in very different ways. Your outreach should be optimized through a generational lens to ensure you’re reaching the right audience with the right message and inspiring generosity! 

In Bloomerang and Qgiv’s 2024 Generational Giving Report, over 1,000 donors of all ages were asked to tell us how they discover nonprofits to support, how they stay connected to those nonprofits, their fundraising event habits, donor retention preferences, and more! In this report, you'll learn:  

  • How different generations prefer to get involved with your organization.
  • Communication preferences and strategies for Generation Z through Baby Boomers. 
  • Tips on how to account for donor preferences in your follow-up and retention efforts.

A massive transfer of wealth is right around the corner, and your constituent base is changing. Learn how new generations want to support you, hear from you, and stay connected with you!

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We asked over 1,300 donors what they want.

What motivates your donors? How can you build communications that appeal to all your constituents from the Greatest Generation to Gen Z? Can a single campaign transcend the rift between Baby Boomers and Millennials? And what the heck does Generation X want?

 Download the eBook to learn:

  • How different donor segments prefer to communicate, donate, and keep in touch
  • Different elements to include in your campaigns to reach the highest number of donors in a way they love
  • How you can structure your next campaign to inspire donors of all ages
  • How to account for donor preferences in your follow-up and retention efforts
  • And more!
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