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We asked over 1,300 donors what they want.
  

What motivates your donors? How can you build communications that appeal to all your constituents from the Greatest Generation to Gen Z? Can a single campaign transcend the rift between Baby Boomers and Millennials? And what the heck does Generation X want?

 Download the eBook to learn:

  • How different donor segments prefer to communicate, donate, and keep in touch
  • Different elements to include in your campaigns to reach the highest number of donors in a way they love
  • How you can structure your next campaign to inspire donors of all ages
  • How to account for donor preferences in your follow-up and retention efforts
  • And more!
2020-graphic-generationalgivingreport-480x320

We asked over 1,300 donors what they want.

What motivates your donors? How can you build communications that appeal to all your constituents from the Greatest Generation to Gen Z? Can a single campaign transcend the rift between Baby Boomers and Millennials? And what the heck does Generation X want?

 Download the eBook to learn:

  • How different donor segments prefer to communicate, donate, and keep in touch
  • Different elements to include in your campaigns to reach the highest number of donors in a way they love
  • How you can structure your next campaign to inspire donors of all ages
  • How to account for donor preferences in your follow-up and retention efforts
  • And more!
2020-graphic-generationalgivingreport-480x320