Sometimes segmenting just doesn’t feel worth all the work–or you’re too pressed for time to make it happen!

Are you sending the same year-end appeal to all your donors, the same email communications to your full list after an event, or blasting the same eNewsletter to everyone? See how simple segments can have a big impact on your fundraising success.

Join us on Tuesday, June 14 from 2:00-3:00 p.m. EDT as Laura Kruisenga from Kennari Consulting talks through the basics of segmenting and the essential audiences to consider.

In this session, you'll learn:

  • How you don’t need demographic information, marketing data, personas, or wealth information to implement your plan
  • Which essential segments you should have (and how to pull the information from your database)
  • How basic segmenting can make a big impact on your donor communications and overall fundraising

Qgiv-KenariConsulting-01

We know the value of relationships, and are proud to connect nonprofits to our partner network to increase their effectiveness and success. We proudly partner with Kennari Consulting, a full-service fundraising consulting firm. Kennari Consulting has influenced hundreds of nonprofit organizations, helping them achieve greater levels of accomplishment. Their clients range in size and focus, including Arts & Culture, Education, Healthcare, Social Services, Faith-Based, Recreation & Greenspace, Literacy, and more.

badge-cfre

This webinar program qualifies for 1 point of continuing education toward maintaining the Certified Fund Raising Executive Management (CFRE) credential.

Laura Kruisenga - Kennari Consulting

Meet the Speaker:

Laura Kruisenga, President & CEO, Kennari Consulting - Laura works with clients to build their annual fundraising programs with a particular focus on events, communications, and staffing. She is regularly featured as a presenter at local workshops and seminars on fundraising. Laura graduated from Adrian College with a degree in business administration and has over 20 years of fund development experience and is certified in the use of several databases, including Raiser’s Edge and Giftworks.

Sometimes segmenting just doesn’t feel worth all the work–or you’re too pressed for time to make it happen!

Are you sending the same year-end appeal to all your donors, the same email communications to your full list after an event, or blasting the same eNewsletter to everyone? See how simple segments can have a big impact on your fundraising success.

Join us on Tuesday, June 14 from 2:00-3:00 p.m. EDT as Laura Kruisenga from Kennari Consulting talks through the basics of segmenting and the essential audiences to consider.

In this session, you'll learn:

  • How you don’t need demographic information, marketing data, personas, or wealth information to implement your plan
  • Which essential segments you should have (and how to pull the information from your database)
  • How basic segmenting can make a big impact on your donor communications and overall fundraising

Qgiv-KenariConsulting-01

We know the value of relationships, and are proud to connect nonprofits to our partner network to increase their effectiveness and success. We proudly partner with Kennari Consulting, a full-service fundraising consulting firm. Kennari Consulting has influenced hundreds of nonprofit organizations, helping them achieve greater levels of accomplishment. Their clients range in size and focus, including Arts & Culture, Education, Healthcare, Social Services, Faith-Based, Recreation & Greenspace, Literacy, and more.

badge-cfre

This webinar program qualifies for 1 point of continuing education toward maintaining the Certified Fund Raising Executive Management (CFRE) credential.

Laura Kruisenga - Kennari Consulting

Meet the Speaker:

Laura Kruisenga, President & CEO, Kennari Consulting - Laura works with clients to build their annual fundraising programs with a particular focus on events, communications, and staffing. She is regularly featured as a presenter at local workshops and seminars on fundraising. Laura graduated from Adrian College with a degree in business administration and has over 20 years of fund development experience and is certified in the use of several databases, including Raiser’s Edge and Giftworks.