Sometimes segmenting just doesn’t feel worth all the work–or you’re too pressed for time to make it happen!
Are you sending the same year-end appeal to all your donors, the same email communications to your full list after an event, or blasting the same eNewsletter to everyone? See how simple segments can have a big impact on your fundraising success.
Join us on Tuesday, June 14 from 2:00-3:00 p.m. EDT as Laura Kruisenga from Kennari Consulting talks through the basics of segmenting and the essential audiences to consider.
In this session, you'll learn:
- How you don’t need demographic information, marketing data, personas, or wealth information to implement your plan
- Which essential segments you should have (and how to pull the information from your database)
- How basic segmenting can make a big impact on your donor communications and overall fundraising
We know the value of relationships, and are proud to connect nonprofits to our partner network to increase their effectiveness and success. We proudly partner with Kennari Consulting, a full-service fundraising consulting firm. Kennari Consulting has influenced hundreds of nonprofit organizations, helping them achieve greater levels of accomplishment. Their clients range in size and focus, including Arts & Culture, Education, Healthcare, Social Services, Faith-Based, Recreation & Greenspace, Literacy, and more.
This webinar program qualifies for 1 point of continuing education toward maintaining the Certified Fund Raising Executive Management (CFRE) credential.
Sometimes segmenting just doesn’t feel worth all the work–or you’re too pressed for time to make it happen!
Are you sending the same year-end appeal to all your donors, the same email communications to your full list after an event, or blasting the same eNewsletter to everyone? See how simple segments can have a big impact on your fundraising success.
Join us on Tuesday, June 14 from 2:00-3:00 p.m. EDT as Laura Kruisenga from Kennari Consulting talks through the basics of segmenting and the essential audiences to consider.
In this session, you'll learn:
- How you don’t need demographic information, marketing data, personas, or wealth information to implement your plan
- Which essential segments you should have (and how to pull the information from your database)
- How basic segmenting can make a big impact on your donor communications and overall fundraising
We know the value of relationships, and are proud to connect nonprofits to our partner network to increase their effectiveness and success. We proudly partner with Kennari Consulting, a full-service fundraising consulting firm. Kennari Consulting has influenced hundreds of nonprofit organizations, helping them achieve greater levels of accomplishment. Their clients range in size and focus, including Arts & Culture, Education, Healthcare, Social Services, Faith-Based, Recreation & Greenspace, Literacy, and more.
This webinar program qualifies for 1 point of continuing education toward maintaining the Certified Fund Raising Executive Management (CFRE) credential.
